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About Us
Ignite your style with Iced Aura. Born in the melting pot of London, we craft cutting-edge jewellery that’s as bold as the city skyline and as accessible as street art on a brick wall.
Our inspiration playlist shuffles from grime beats to samba rhythms, from curb-side kick-abouts to neon-lit nights. That fusion sparks pieces that look equally at home in the studio booth or the boardroom.
In-house mastery. Every curve and stone setting is dreamt up and engineered inside our HQ. By controlling the process end-to-end, we slash excess cost and super-charge creativity, giving you avant-garde looks before anyone else.
UK-rooted squad. Our entire crew operates on home soil, united by relentless ambition and a soundtrack packed with classic hip-hop anthems. We innovate, iterate, and—yes—celebrate together.
"Loved everything so far"
"Fast shipping and excellent quality products. Iced Aura is my go-to jewelery store!"
"My life changed forever"
"Affordable prices with no compromise on quality. Highly recommended Iced Aura!"
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We use real 18k Yellow Gold & Rhodium/Palladium Plating on all of our jewellery. Our base metals include 925 Sterling Silver, 316L Surgical Grade Stainless Steel and Brass. Solid Gold is also available on request. All of our jewellery is put through rigorous testing before, during and after production to ensure the highest level of quality and durability. We meet all regulations set by the Jewelers Vigilance Committee.
Vermeil is a term used to describe high quality jewellery that must meet the following standards:
1. The base metal is 925 sterling silver.
2. The gold karat must be at least 12K. We utilise 14K and 18K, depending on the piece.
3. The gold must be at least 2.5 microns thick. This is much thicker than electroplating or typical gold dipped jewelry and will outlast typical gold plated items.
Jewellery should be kept dry. If your jewellery is not used frequently, keep it stored in the provided dust bag. Good storage boxes are lined with tarnish-proof fabric and have a separate space for each individual piece. If your climate is humid, place a small packet of desiccant crystals inside your storage area. Avoid storing the jewellery with rubber products. Always remove your jewellery when applying colognes, perfumes or other chemical products. Chlorine, especially at elevated temperatures, can permanently damage or discolour your gold jewellery. Gently clean your gold or vermeil jewellery with a soft polishing cloth.
Our gold plated products are finished using the same quality specifications as our vermeil jewellery. The process we use is the highest quality plating available. This process allows our gold plated jewellery to last longer than any typical gold plating you may be used to. We are constantly working to improve processes to ensure our products are the longest lasting available.
We appreciate and take action to what our community is saying
Integrity
Honesty and transparency.
We prioritize our clients than profit
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